Erika Kullberg says creators often overestimate how much short-form content drives long-form viewership. Her strategy has been simple: prioritize great guests, strong conversations, and only publish episodes she’s proud of.
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The Problem With Using Short-Form to Grow Long-Form
Erika Kullberg says creators often overestimate how much short-form content drives long-form viewership. Her strategy has been simple: prioritize great guests, strong conversations, and only publish episodes she’s proud of.
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