“If you’re standing still, you’re moving backwards.”

In the Season 2 premiere of A Different Take With Linda Boff, New Balance CMO Chris Davis discusses why brands need to continually evolve, how New Balance returned to its challenger-brand roots and why its marketing, products, storytelling and partnerships must reflect the brand’s values and personality.

Watch Episode 1 of A Different Take With Linda Boff to hear more about the strategy behind New Balance’s evolution.