What does it really take to build a billion-dollar sales machine — and why does Ryan Serhant still swear by Post-it notes?
In this episode of Forbes Talks Shop, host Kim Peiffer sits down with SERHANT. founder and Owning Manhattan star Ryan Serhant for a fast-moving conversation about the habits, tools and mindset behind his nonstop career.
From the analog sales trick he refuses to give up to the AI tools changing how his team works, Ryan reveals what actually helps him sell, scale and stay sharp. He also shares the surprisingly simple items he keeps close, the productivity hacks that buy back his time and the mindset he brings into everything from early mornings to $50 million penthouse pitches.
Along the way, Ryan gets candid about work, ambition, luxury, technology, personal style and the one hair product he’s not gatekeeping.
Shop Ryan’s essentials:
Plaud Note Pro – https://forbes.pub/Plaud_NotePro
AirPods – https://forbes.pub/AirPods
Whisper Flow – https://forbes.pub/WhisperFlow
SheaMoisture Raw Shea Butter Deep Moisturizing Conditioner – https://forbes.pub/SheaMoistureRawSheaButterDeepMoisturizingConditioner
Suitsupply Sand Short Sleeve Crewneck – https://forbes.pub/SuitsupplySandShortSleeveCrewneck
Suitsupply Mid Blue Tailored Fit Havana Suit – https://forbes.pub/SuitsupplyMidBlueTailoredFitHavanaSuit
0:00 –Intro
01:01 – Ryan’s Greece Trip & 10-Year Anniversary
02:42 – Expanding SERHANT. Into New Markets
03:29 – The Analog Tool Ryan Still Swears By
05:04 – Ryan’s First “I Made It” Purchase
07:39 – Ryan’s Deal Uniform & Personal Style
09:33 – The Most Underrated Sales Tool
10:20 – How Ryan Handles High-Stakes Pitches
12:10 – The AI Tool That Changed His Workflow
13:05 – Ryan’s Mobile Office Setup
14:01 – Ryan’s Carry-On Essentials
15:10 – What Relaxation Looks Like
16:31 – Ryan’s 4:30 A.M. Routine
17:00 – Ryan’s Caffeine-Free Energy Drink
17:45 – What Makes a Home Feel Luxurious
19:59 – The Red Flags Ryan Spots in Homes
21:36 – Ryan Reveals His Hair Product
24:52 – Go Bag
28:33 – Closing
https://www.forbes.com/sites/forbes-personal-shopper/2026/06/24/forbes-talks-shop-ryan-serhant
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