What It Takes to Build a $100M+ Health Startup


Stephanie Liu, cofounder of Nourish, sits down on Forbes Talks to talk about the company’s origin during the pandemic, driven by a passion for preventative health. She also explains Nourish’s convenience, AI-powered tools, and personalized matching process. Stephanie, a former software engineer, shares insights on entrepreneurship, AI’s role in healthcare, and the future of the wellness industry.

00:00 – Intro: Meet Nourish Co-Founder Stephanie Liu
00:21 – What Nourish Does and Who It Helps
01:54 – Why They Chose Telehealth
03:18 – What a Patient Journey Looks Like
04:38 – Partnering With Insurers and Dietitians
06:03 – How Nourish Builds Patient Trust
07:22 – From Idea to Business: Nourish’s Startup Journey
09:12 – Advice for First-Time Founders
10:35 – Staying Focused on What Matters
12:12 – Fundraising Lessons From Nourish’s $115M Journey
13:03 – How Nourish Uses AI to Personalize Care
15:03 – The Future of AI in Healthcare
16:15 – How Founders Use AI in Business
16:50 – Stephanie’s Journey From Engineer to Founder
17:33 – Building a Mission-Driven Team
18:16 – Inside Nourish’s Company Culture
19:23 – Nourish’s Long-Term Vision
20:13 – What’s Next for Wellness and Preventative Health
21:22 – Best Ways to Market Wellness Products
22:00 – The Rise of GLP-1 Companion Programs
23:10 – How Being a Founder Changes You
24:35 – Stephanie’s Hot Take on Risk
26:04 – Advice to Her 18-Year-Old Self

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