1440Sports founder Ricky Paugh joins Forbes to dissect the booming economics of global motorsports. He explore why Formula 1 team valuations are skyrocketing and how B2B giants are leveraging the sport for massive ROI.

00:00 Introduction
00:15 Defining The B2B Niche In Motorsport Marketing
05:48 Measuring Sponsorship ROI And The Client Experience
08:21 Global Expansion And The Strategic Importance Of US Races
13:14 McLaren’s Partner-Led Model And The Price Of Title Sponsorships
17:14 Fan Engagement Challenges And The High Cost Of Grassroots Racing

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