Venting about Ticketmaster’s stranglehold over concert tickets seems to be a global pastime. The founders of Vivenu are doing something besides griping. Cofounded by Simon Hennes in 2018 as a white-label ticket marketplace, German-based Vivenu lets customers like Stanford University and the Grammy’s Recording Academy sell tickets under their own name and branding, while the startup takes care of sending out the passes and managing the process behind the scenes. It also gathers and shares useful data—like what demographics are buying tickets—so brands can plan smarter marketing for future events. “This is one of the most passionate industries you can think of, it’s about how people spend their leisure time,” said Hennes. “It was just odd to me, seeing outdated technology.” Initially bootstrapped out of a small village near Frankfurt, the startup has now raised over $65 million from investors including Balderton Capital and Activant Capital and serves over 700 ticket-selling clients across more than 40 countries.

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