Everyone wants to start a podcast. Erika Kullberg thinks most people shouldn’t. She argues discoverability is one of the biggest challenges in podcasting today—and says creators are often better off building an audience elsewhere before launching a show.
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The Biggest Mistake New Podcasters Make
Everyone wants to start a podcast. Erika Kullberg thinks most people shouldn’t. She argues discoverability is one of the biggest challenges in podcasting today—and says creators are often better off building an audience elsewhere before launching a show.
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