This special (YouTube-only) episode of the show was recorded live on tape at this year’s Forbes CMO Summit in Aspen. I’m always interested in seeing where there are commonalities, nuances, and differences in fundamental definitions and opinion among the world’s most influential marketers. So, to this end, we asked a couple of dozen of the attendees at this year’s Summit the same two questions:
1. What is marketing today—and, given what’s changed and changing, will it be the same tomorrow ?
2.If a huge company CEO came up to you and said, “I don’t understand marketing, but need to,” what are the first things you’d want them to know, and why?
Before you watch, consider your own answers and then see how yours line up with those from this extraordinary group of CMOs and marketing leaders.
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