In 2025, creators continue to rewrite the script for the media and entertainment industries. MrBeast’s reality game show broke viewership records on Amazon. Alex Cooper, Matt Rife, and Jake Shane packed theaters with sold-out live performances. TikTok star Addison Rae released a hit pop album. Sketch comics Adam W and Hannah Stocking each have more followers than SNL. Meanwhile, Dhar Mann, Rhett & Link, and Alan Chikin Chow now run their own production studios. Need more evidence of social media’s surge into the mainstream? This year, YouTube reported the majority of its users watch on their home TVs–in fact, each day, a billion hours of YouTube video are watched on the TV screen.
Fans and dollars are flocking by the millions. “The private funding environment for creators is as strong as I’ve ever seen,” says Eric Sheridan, Goldman Sachs’ co-head of Technology research. “You’re seeing a lot of investments directly into creator brands, into creator companies, and into the private companies that enable creators with tools to build their businesses.”
Read the full story on Forbes: https://www.forbes.com/sites/stevenbertoni/2025/06/16/forbes-top-creators-2025/
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