How do you go from taking corporate consulting calls on a laptop in the back of an Uber to signing a 7-figure deal with Pepsi and throwing a $1.5 million live food festival? In this episode of the Forbes Top Creator Show, host Steven Bertoni sits down with Jack Goldburg and Liam Henning, the masterminds behind the viral food channel Jack’s Dining Room and its parent company, The Yes Chef Group.

Jack and Liam share the hilarious story of how they faked their way into their first restaurant shoot by pretending Jack was an “international food superstar.” They break down their rapid rise to millions of followers, explaining the authentic storytelling secrets that earned Liam the title of the “Christopher Nolan of short-form” content. Beyond the viral views, the duo offers a transparent look into the creator economy business model, breaking down their revenue streams and explaining the P&L behind their sold-out Yes Chef Food Fest. For Jack and Liam, the ultimate flex isn’t just going viral—it’s proving that getting 10,000 people to physically show up to an event is far more powerful than getting 1 million passive views online.

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00:00 The Vision for Yes Chef Group
03:29 From Consulting to Creating
06:35 The Hustle Behind the Growth
10:38 The Viral Playbook
18:53 Building the Content Engine
22:51 Food Culture & Inspirations
26:37 Monetization & Brand Strategy
28:50 Turning Followers into Super Fans
40:30 The Future of Dining
47:11 Advice for New Creators

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