Running just one fitness fashion business is for wimps. So Lukas Kurzmann started another. In 2020 the Austrian entrepreneur cofounded Oner Active to make women’s workout clothing. Thanks to the social media clout of his creator cofounder Krissy Cela—and her 4 million fans—Kurzmann has scaled Oner Active to a brand that brought in $100 million in revenue last year. Kurzmann’s entrepreneurial experience in the space helped, too. As a teenager, he cofounded Women’s Best, a viral sportswear and nutrition supplement company, in 2015. He’d been a fan of online gym communities and noticed not much happening in the women’s market. “Everything regarding fitness was heavily towards male and men’s fitness,” he says. “There was nothing for the women.” Nearly 10 years later, Women’s Best has expanded to a brick-and-mortar location in Austria and an Instagram following of 3.2 million. “Because we started so early, we have a unique touch point in the market.”

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