Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2025/06/27/how-hollywood-producer-david-leener-turned-brad-pitt-into-a-40-million-f1-ad/
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