António Caçorino, the CEO and cofounder of Apex, sat down with Forbes to detail how Apex leverages its unique community of over 100 athlete investors—who act as active Limited Partners providing network and industry insights—to strategically deploy capital.

Read the full story on Forbes: https://www.forbes.com/sites/justinbirnbaum/2025/12/10/investment-firm-apex-is-raising-350-million-to-target-european-sports-assets/

0:00 Introduction
0:15 What Is Apex’s Investment Strategy?
02:03 Venture and Private Equity Strategies in Sports
04:11 The Modern Athlete Investor
07:48 The Strategic Value Athletes Bring
09:15 Why F1 Drivers Are Flocking to Apex
12:48 Assessing Sports Valuation Growth
18:35 F1 Revenue Streams and Future Investment Targets

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.