On this episode of The Performance Layer, the Calgary Flames’ Chief Strategy Innovation Officer Ziad Mehio sat down with Forbes to discuss the Flames’ transition to the new Scotia Place arena. Mehio also discussed the shift toward modern premium seating options, 365-day fan experiences, and expanded digital sponsorship assets.

00:00 Scotia Place Timeline
02:07 Evolving Fan Experiences
03:30 Shifting from Traditional Suites to Tiered Premium Options
07:04 Key Architectural Decisions
08:28 Expanding Sponsorship Opportunities
10:14 Navigating Game Day Financials

Read the full story on Forbes: https://www.forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer/

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