Is your phone number revealing your deepest secrets? Today on the Forbes Under 30 podcast, hosts Alex York and Zoya Hasan sit down with Arjun Bhatnagar, co-founder and CEO of Cloaked. After building a crude AI that accidentally automated his relationship, Arjun realized just how vulnerable our personal data truly is. Now, with $400 million in funding, Cloaked is helping consumers fight back against data brokers and hackers using a radical technique: data poisoning.
Arjun breaks down why you should never give out your real phone number at checkout, how Cloaked secured a massive privacy partnership with the NFLPA, and the terrifying reality of what someone can do with just a single piece of your personal information. Plus, he shares the massive $1.5 million marketing gamble that saved his company, and finally sets the record straight on the biggest Forbes Under 30 myth.
00:00 Intro & Building a $400M Privacy Startup
03:09 From VC to Founder: Securing the First $250K
05:46 The AI Model That Automated His Relationship
09:47 Why Your Phone Number is a Massive Security Threat
11:24 How to Use “Data Poisoning” to Protect Yourself
19:03 Brokering Data Privacy Deals with the NFL
30:15 Protecting Your Money with Virtual Burner Cards
32:19 A $1.5M Marketing Gamble & The Forbes Under 30 Myth
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