Forbes’ Alex York sits down with Grace Beverley—founder of sustainable activewear brand TALA, fitness app Shreddy, and host of the Working Hard, Hardly Working podcast. Grace opens up about her unique journey transitioning from a digital creator to the CEO of a multi-million-dollar apparel empire. Beverley breaks down the unglamorous realities of scaling a business, the strategic decision to transition TALA into brick-and-mortar retail, and the challenges female founders face when pitching venture capitalists. Plus, Grace shares her ultimate daily productivity hack to stop feeling like a “headless chicken” and get more done without burning out.
00:00 Introducing Grace Beverley
01:53 The Evolution & Sustainable Mission of TALA
11:14 How Grace Financed TALA’s First Launch
16:05 Restructuring & Raising Venture Capital
20:19 Why TALA Expanded Into Retail Storefronts
27:38 Navigating Tech, AI, & Anti-Intellectualism
33:40 The Reality of Pitching VCs As A Female Founder
37:30 Grace’s Ultimate Productivity Hack & Book Recs
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