European tourists pulled back on traveling to the U.S. in May—another sign the country’s inbound tourism recovery was flailing before the summer of the World Cup.

European visitation to the United States fell 7% in May, according to data from the National Travel & Tourism Office (NTTO) within the U.S. Commerce Department.
European visitors—which made up 37% of all overseas visitors in 2025—tend to stay longer and spend significantly more than Canadian and Mexican visitors per trip.

Read the full story on Forbes: https://www.forbes.com/sites/suzannerowankelleher/2026/06/16/europe-visitors-to-us-dropped-may-world-cup/

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