Box to Box Films President Matteo Perale sat down with Forbes to discuss the strategic evolution of sports docuseries and the “Drive to Survive” model. Perale also details how the production company is leveraging its entertainment expertise to create connections between brands like Cadillac and new audiences through digital distribution platforms like YouTube.
00:00 Box To Box Films’ Origins
04:24 Ingredients For Global Storytelling Success
11:02 The Shift To Brand-Led Content Partnerships
15:34 Building Media Strategies For Athletes
19:14 Maintaining Momentum In Long-Running Series
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