At 29, London-based designer Sinead Gorey didn’t set out to build a fashion brand, she just knew she didn’t want to work for someone else.⁣⁣
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After her graduate collection caught the attention of the British Fashion Council, she was invited to show at Fashion Week—leading to an ASOS deal that funded her first collection.⁣⁣
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Now, her label, worn by artists like Sabrina Carpenter and Lady Gaga, is building a new kind of contemporary fashion brand from the ground up.