The Acura RSX concept was one of the major reveals at Monterey Car Week, showcasing the brand’s bold vision for its electric future. As Creative Director Yasutake Tsuchida explains, the RSX name was chosen because the “X” signifies a sporty vehicle, cementing its performance pedigree. The design is modern, electrified simplicity, and because it’s an EV it doesn’t require a conventional grille. The RSX achieves a sophisticated and muscular feeling through a sleek, coupe-like silhouette designed to express superior aerodynamics. Other key visual features include a unique front lighting signature known as the “check mark” and super-wide taillights.
Acura is committed to pursuing a vision that combines a sporty, performance-driven brand identity with both “timeless beauty” and a new “high-tech feeling”. The concept serves as the ultimate statement of what Acura Design will become, proving that simplicity is the new signature for performance EVs.
Read more on Forbes:
https://www.forbes.com/sites/scottyreiss/
For more from Scotty Reiss:
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
