A bespoke automotive journey unfolds within the Rolls-Royce Private Office, a design atelier exquisitely situated in New York City’s Meatpacking District. An ultra-exclusive space where a select few—access is granted only by dealer nomination—engage in Rolls-Royce’s highly personalized commissioning process. This ultra-luxury design collaboration is rooted in a commitment to realizing every client’s unique vision for a one-of-a-kind automobile.
The core function of the Private Office is to facilitate the seamless integration of a client’s personal narrative into the design of their Rolls-Royce. This involves a close collaboration between the client and Rolls-Royce designers, where sources of inspiration, ranging from cherished family heirlooms to significant personal memories, are translated into bespoke automotive artistry. The resulting commissions are not merely vehicles but handcrafted masterpieces, meticulously brought to life by skilled artisans who prioritize artistry and unwavering attention to detail.
Beyond the customization process, the Private Office embodies an environment of refined hospitality. The space is intentionally designed to evoke the ambiance of a private residence, fostering a relaxed and creative dialogue between clients and designers, and curating a client-centric approach that makes the Rolls-Royce Private Office the perfect place to build your dream car.
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Rolls-Royce owners are accustomed to perks: Exclusive events, elevated experiences, elite opportunities. The ultimate perk, however isn’t for just any Rolls-Royce owner; it requires a nomination by a dealer: An invitation to the Rolls-Royce Private Office.
The company recently opened its fourth Private Office location in New York City (others include Shanghai, Dubai and the company’s headquarters at Goodwood in England). This design studio with a comfortable, intimate feel is tucked away on a high floor of an elegant building in the Meatpacking District. And it’s where Rolls-Royce clients can come to truly immerse in the design of their next dream car.
Once invited by a dealer to schedule time with the Private Office, you’ll be given an address. There is no Rolls-Royce sign on the building, an unassuming façade that blends in easily in the neighborhood. As with many buildings in New York, you might check in with the security guard and be guided to the elevator, or a Rolls-Royce representative may meet you in the lobby. Then, you’re whisked to the top floor and down a long chrome-lined hallway and into the Private Office Space.
It’s in this inner-sanctum of Rolls-Royce design that buyers can elevate their new car commission. They’ll have access to designers, an expansive selection of materials and the ability to customize things such as paint color or materials. While much of this can be done at a Rolls-Royce dealership, the Private Office is designed to offer the same experience a client would have should they travel to Goodwood to design their car.
The Private Office is also a comfortable space to relax, spread out and inspire creativity. There’s room to bring along friends or family, to have a meal during or after the design day, and to pop a favorite bottle of Champagne to celebrate the moment. All while taking in the billion-dollar views of Manhattan.
